RS CEO Surachai Chetchotisak
RS CEO Surachai Chetchotisak

Thriving RS confident of last-quarter performance

Corporate November 20, 2018 01:00

By THE NATION

RS PLC is continuing to go from strength to strength with steady growth in profitability and it remains confident of its performance in the last quarter of the year with both its multi-platform commerce (MPC) business and Channel 8 doing exceptionally well.



The upcoming election will help boost the local economy well into 2019 and RS is not affected by the slowdown in China’s economy. Channel 8’s rating is among the highest in Thailand and an attraction to advertising agencies, the company said. RS CEO Surachai Chetchotisak said the company posted revenue of Bt2.76 billion for the first nine months of the year, which yielded a net profit of Bt381 million. 

For the current quarter, the company is confident in the potential of the MPC business, thanks to it being the high season of the year as well as the impending election spending. 

Meanwhile, the company is not negatively affected by external factors such as China’s economy and international trade, as the company’s main target is the domestic market.

Telesales 

Its call centre 1781 has a strong team of telesales who can close deals quickly and effectively, while Channel 8 enjoys top rating among Thailand’s TV channels. advertising agencies, RS claimed.

RS said t uses four strategies to promote its MPC business: 1) Improve efficiency in the management of its customer database, which has more than a million users and is expected to increase to 1.5 million by the end of this year; 

2) Developing new SKUs in skincare category under the Magique brand, haircare category under the Revive brand, and food supplement category under the SOM brand. This December, two new products will be launched, targeting 30-plus customers, namely Magique Herblisse The Radiance Cream and Magique Herblisse The Renewal Serum; 

3) New business partners will help introduce new products in the lifestyle category such as home appliances, household utensils, clothes and accessories to add diversity and increase business opportunities. Around the end of this year, a womens wear brand from Japan, HANA, will be imported to Thailand and is expected to be well-received by female customers; 

4) Developing new advantageous channels to increase customer base using the 1781 call centre to offer instant shopping, free delivery and cash-on-delivery option, as well as advertising through RS’s own channels such as Channel 8, satellite TV channels and COOL radio station which are superior to competitors and enjoy direct engagement with 15 million customers a day.