a-Commerce, the region’s brand ecommerce enabler, saw Single’s Day result in a 300-per-cent increase in sales (YoY) for its clients including L;Oreal, Samsung, and Unilever across the five Southeast Asian countries in which it operates, according to Paul Srivorakul, aCommerce's Group Chief Executive.
Thailand was the highest contributing market to the group’s performance during the first 24 hours of the annual online sales campaign, which is also known as 11.11. The Philippines saw the greatest performance hike with up to 9 times the purchases, as Filipinos took advantage of the sale season to tick-off their Christmas shopping list, he said.
"Southeast Asian shoppers were extremely excited about the biggest annual online sale. According to e-marketplace surveys run across the region by ecommerceIQ, discounts have always been cited as the top factor for shopping online. It came as no surprise to us that each brand and e-marketplace broke their record this year, " he said.