IBM has identified Thailand as a potential hub for the Indochina market under plans for the fast-growing subregion to generate 5 to 10 per cent of its total revenue within the next three years.
The technology company also plans to work with educational institutions to train workers for what it calls P-Collar jobs to meet the demands of the market.
Patama Chantaruck, vice president for Indochina expansion and managing director of IBM Thailand, said the company would pursue the goal of setting up Thailand as a hub for the Indochina market, spurred on by the potential for high growth.
“We are studying how to enter the Indochina market in various areas including as business partners, and under a business model with consideration to regulations and laws for investment,” said Patama, who joined IBM Thailand on October 2.
“The firm expects to enter Cambodia as the first country next year, followed by Laos. We will go to Indochina market with business partners. Meanwhile, Thailand still has high potential.”
She added that the firm plans to provides its solutions - including those based on artificial intelligence (AI), blockchain, the Internet of things (IoT), hybrid cloud and security - to support the needs of the market.
The firm will provide solutions focussing on agriculture, banking and finance, government and energy, as well as in healthcare.
For AI offerings, the firm will use Watson, which is an IBM supercomputer that combines AI and analytical software for optimal performance as a “question answering” machine. iWatson is being applied across industries to tackle some serious challenges, Patama said. “It has been trained to work for more than 16,000 clients in more than 20 industries in 80 countries,” she said.
She said the firm will work with business partners including government and educational institutions to develop P-collar jobs for experts in science, technology, engineering and mathematics. The collaboration will develop six years of course material for student training.