• Ready Boott targets the new generation
  • Eurobike rolls out new trade show in Thailand
  • Firm maintains lead in organic baby products

At A Glance

Corporate September 25, 2018 01:00

By The Nation

Firm maintains lead in organic baby products



Lamoon Baby has entered its 8th year strongly, targeting Bt30 million in market value this year through an increase in distribution channels both locally and overseas. After penetrating the organic products market in Hong Kong, Singapore, Malaysia, Cambodia and Laos, Lamoon Baby is ready to enter China, Indonesia and Vietnam with a plan to earn Bt200 million income. 

The company aims to gain Bt70 million in three years with Bt50 million from international markets and Bt20 million locally. The target was set after the company became a leader in the organic mother-and-baby product category in leading department stores, including Central, Robinson and The Mall Group.

 Netnaphit Rungtanakiat, managing director of Lamoon Baby Co Ltd, said “the brand was inspired by my son’s allergic reaction to general baby products in the market. There is no information on what kind of chemicals should not be used in children’s products, so I took my son to see a doctor. The doctor prescribed steroids, which helped ease the symptoms, but they did not fully disappear. As a result, I started to study and learned that chemicals and preservatives cause allergies, but failed to find any such products.” That’s when Lamoon Baby began. 

All Lamoon products are made from natural ingredients and have passed allergenic tests. 

Eurobike rolls out new trade show in Thailand 

NEO is cooperating with Meese Friedrichshafen, the organiser of Eurobike in Germany, to hold an international bike exhibition in Bangkok. 

Thailand is expected to soon become a bicycle hub in Asean and Asia, given its potential, basic structure, communication and logistics. 

Sakchai Pattarapreechakul, president of NCC Exhibition Organisation Co Ltd (NEO), said the “Aseanbike Powered by Eurobike 2019” will be held on October 3-5 next year in Impact Muang Thong Thani. The expo is expected to attract more than 55,000 participants from across the world with total sales expected to go beyond Bt4 billion. 

Ready Boott targets the new generation 

TCP Group, manufacturer and distributor of “Ready”, has reinforced its leadership in the energy drinks category with the launch of “Ready Boott” today. It is suitable for men who want to look good and stay fit. 

The drink contains zinc and L-Arginine and comes with the “Ready Boott: ready to roll…in any situation!” tagline to attract working-age consumers. A full-scale marketing communication campaign, budgeted at Bt100 million, will be undertaken with popular actor Jirayu “Got” Thantrakul as the brand spokesmodel. Ready is the first premium energy drink to clearly target white-collar workers.

The launch of Ready Boott was built on the success of Ready Pink and Ready Black launched last year, which contributed to 20 per cent growth of the brand, leading Ready to control more than 50 per cent share in the premium energy drinks segment.