Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, has wrapped up its biggest annual regional shopping event of the year after the event surpassed last year’s record at 7.43am (+8:00 GMT) on September 9.
This year, the event achieved a new milestone with the highest-ever sales performance in Shopee’s history, with a total of over 5.8 million orders recorded; amounting to 3 times more than an average day.
Over 15 million items were sold within 24 hours and interestingly on September 9, the number of items sold across the region exceeded 99,999 in less than 9 minutes, according to Shopee’s press statement.
Terence Pang, Chief Operating Office of said, “As the third installment of Shopee’s annual regional shopping event, this year’s 9.9 Super Shopping Day is our biggest one yet. The performance of this year’s campaign far exceeded our expectations on all fronts, and we are proud to have achieved record-breaking sales with the support of our loyal Shopee users, brands and partners.”
The event boasted the support of more than 7 million sellers, and 10,000 brands across the region. In Thailand, sellers and brands enjoyed extended reach and sales uplift, with Eloop, BigC, and Unilever topping the list of best-performing brands during Shopee 9.9 Super Shopping Day.
Health & Beauty, Baby & Toys, and Mobile & Gadgets also emerged as the top performing categories as Thais shopped over the 12-day event from August 29 to September 9. Shopee’s huge assortment of health and beauty products was a key attraction as both men and women bought hundreds of thousands of cosmetics, skincare, and other health items during the event.
The debut of back-to-back theme days during this year’s event proved to be highly popular. In Thailand, Super Flash Sale Day on August 29 was a highlight, with a large spike in users shopping a wide range of flash deals. Super Beauty Day on September 3 was also a huge hit, with whitening lotions, night creams, and lip balms emerging as the top 3 purchased products.
As part of this year’s 9.9 celebrations, Shopee also launched the first-ever Super Brands Festival on Aug 31, featuring the largest collection of exciting deals from leading brands on Shopee Mall. Roza, Slumberland, and Coca-Cola saw the greatest boost in orders as shoppers stocked up on their favourite items from top brands.
“We would like to thank everyone who has played a part in helping to make Shopee 9.9 Super Shopping Day a tremendous success. We look forward to bringing even more exciting initiatives in the months ahead, including our upcoming 11.11 shopping event,” closed Pang.