DTAC is launching its “DTAC Accelerate Creator” project to encourage students to become content creators, and expects to build up to 16 content-creation teams by November.
Panthep Nilassinthop, acting chief digital officer at Total Access Communication (DTAC) said the firm has joined up with Google Thailand and Youtubers such as VRZO, Buffet Channel and the Ska Film to provide training courses on YouTube. Its plan is to create a content ecosystem in the country.
Under the project, DTAC will provide a five-week training course free of charge for participants to learn how to pitch ideas, understand the legalities of copyright as well as pick up the skills of video production and editing. DTAC is also launching a roadshow to recruit students from Chulalongkorn, Thammasat, Rangsit, Mahidol and Bangkok universities. The roadshows aim to attract at least 300 students who dream of becoming YouTube stars.
“We want to create professional content creators. DTAC believes in creativity and has run campaigns with many content creators. Now it is ready to take it up another notch by supporting the next generation. DTAC wants to give Thai students an opportunity to express their creativity via YouTube,” Panthep said.
The DTAC content-creator programme kicks off today and will run until October 4. Registration can be done via www.accelerate-creator.dtac.co.th. Training courses will run from October 27 to November 24.
According to a recent survey, more than 90 per cent of Thai Internet surfers visit YouTube, and over 75 per cent watch YouTube clips every day.