FOOD DELIVERY service is in great demand thanks to the widespread use of smart phones and a change in consumer behaviour. In order to meet these demands, a new start-up – Oho Delivery – has set up base in Bang Saen, Chon Buri province.
Co-founder Tuanglab Piamyoosuk said this business has been set up using the same model as the one used by other delivery giants such as Wongnai and Line Man.
Oho, however, is slightly different, in that it relies on Line@ and Facebook and is not based on user-generated information. The company has created its own restaurant database, with 300 outlets initially, and aims to increase this to 800 eateries by the end of this year.
Consumers can choose what they want to order via Line@, Facebook or by calling.
“We have listed restaurants by cuisine, operation hours and type, such as standalone restaurants, food stalls in department stores or street food,” Tuanglab explained.
The company’s revenue comes from transaction fees, distance, waiting time, number of dropped stops and timing as in rush or non-rush hours.
Tuanglab said initially revenue will come from transaction fees alone, but in the future it will expand its revenue sources to advertising, food reviews, marketing campaigns etc. “We are something between Wongnai and Line Man. We are currently focusing on food delivery, but in the future we will expand to delivering all kinds of products,” Tuanglab said.
Oho Delivery has started off with 30 messengers, comprised mostly of students from Burapha University, and its operation hours are from 10am to 2am.
Buri Tiyawanij, another founder of the company, said Oho has been operating since March and averages about 2,000 transactions per month. Its aim is to increase that to 3,000 transactions monthly.
“We may be small, but that is our strength. We are locally born, offering local service for local customers. We want to give local people easy access to food without having to travel,” Bhuri explained.
“We get repeat orders from our regular customers at prime time – lunch and dinner. Food delivery has become people’s daily lifestyle. They order every day,” he said.