Samsung sets up mobile business unit for Thai enterprises

Corporate September 05, 2018 01:00

By   JIRAPAN BOONNOON
THE NATION

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SAMSUNG in Thailand has set up a new business unit to provide mobile solutions to support the enterprise market, the IT and Mobile Communications B2B Group.



Marrut Manistitya, director of the new IT and mobile communications B2B group at Thai Samsung Electronics, said the firm set up the business units earlier this year to help businesses with their digital needs.

“Mobility is a fundamental for digital transformation. The adoption of emerging technologies, including Internet of things (IoT), virtual reality and augmented reality (VR/AR), Blockchain and artificial intelligence (AI) will help business differentiate from their rivals,” said Marrut.

He said that the firm will provide mobile solutions to target banking, retail, government, logistic, manufacturing, hospital and insurance services. 

Wichai Pornpratang, corporate vice president of IT and Mobile Communications Business at Thai Samsung Electronics, said the firm is working to bring enterprises to the next level in the mobile economy through providing organisations with various products and mobile solutions. The next mobile economy will see mobile tech embedded into businesses, and will be a game-changer for business leaders as the country moves toward Industry 4.0 and 5G technology.

Samsung provides the Knox platform, which is a secure platform to support the enterprise solutions for their customers. The firm has also joined hands with business partners to develop other enterprise solutions to support various business sectors, including retail, banking, government and logistics.

Wichai said Samsung spends about 6 per cent of its total revenue on research and development of new innovations and technology, as they aim to support the market and enable their customers to make leaps via disruptive technologies.

 Cisco has reported that connected mobility devices continue to increase, and predicted that there would be an average of 6.58 connected devices per person by 2020.