Bridgestone on Monday announced Hideyuki Takeda as the new managing director of both Thai Bridgestone and Bridgestone Sales (Thailand), succeeding Yasuhiro Morita, who now holds a position in Bridgestone (China) Investment.
Prior to the move, Takeda served as director of Original Equipment Tyre Sales Japan Division 2, Bridgestone Corp, from 2017.
He said: “I am really honoured and privileged to come and work here in Thailand. I am determined to demonstrate our Bridgestone commitment ‘Customer Centric Culture’ to ensure that customer satisfaction is the priority in every decision that our business makes. Then we believe that we can compete with our rivals and maintain [our position as] the No-1 tyre brand in Thailand.”
Coming to Thailand, with his enthusiasm and proficient experience, Takeda will lead the organisation by efficiency and effectiveness, Bridgestone said.
He will devote himself to and enhance a great collaboration between the company, customers and business partners in all aspects, including economic, society and environment, to build the most trusted brand in Thailand’s tyre industry, the company added.