DHL eCommerce, an online logistics solution provider, is continuing its local investment in human resource, services and network in a push to be the company of choice among customers, said Kiattichai Pitpreecha, managing director of DHL eCommerce/Southeast Asia.
A division of Deutsche Post DHL Group (DPDHL Group), DHL eCommerce focuses on providing e-commerce logistics solutions.
"Having launched the first DHL ServicePoints in December 2017, the company has been rapidly expanding its network towards the target of 1,000 outlets by the end of this year. We are on track and will team up with SE-ED book center and selected retail chains to further expand our footprint, providing more choices and convenience for sellers and buyers with extensive drop-off and pick-up locations,” he added.
The company launched DHL Parcel Metro earlier this year, a same-day
delivery service for Greater Bangkok. Retailers can send parcels, weighing up to
20kg each, under a cut-off delivery time of 12 pm on the same day. It came as an addition to the existing next-day service across most parts of Thailand, and the two-to-three day delivery service to some rural areas.
“We will also introduce more SME-friendly services for small
businesses, such as those needing less than 5
shipments a day. It will be mobile-friendly, with competitive and
transparent pricings, without the need to open an account,” he added.
“Our upcountry pick-up capability enables Thai micro-SMEs,
particularly those in the rural areas, to tap on e-commerce for an easy and convenient way to ship their parcels,” he said.
Kiattichai added that the company is very upbeat on the growth prospect of
e-commerce in Thailand.
“2018 is an excellent year for us as we have seen very positive and
encouraging growth in volumes and customers. Besides B2C (Business
to Consumer), we have also been supporting B2B companies requiring
domestic deliveries, including banks and retailers with multiple branches
across the country.”
Last week, the Department of International Trade Promotion reported that
the value of buy and sell transactions on the e-commerce channel totalled Bt2.8 trillion last year, due to greater
Internet accessibility and more people buying products from online
Of the total, business-2-business e-commerce accounted for
Bt1.67 trillion in value, business-2-consumer Bt812
billion, other kinds of e-commerce Bt324 billion.
The e-commerce boom has led to continuous expansion of the logistics
business with annual growth of 10 to 20 per cent, reaching Bt28
billion in value last year,according to department data.
Recently DHL eCommerce has enabled Kasemchaifood, one of Thailand’s
major egg producers, to deliver fresh eggs directly to consumers
within 24 hours by leveraging on DHL eCommerce's nationwide delivery
network in Thailand.
“Our team of e-commerce delivery experts are specially-trained to
ensure they are able to handle all parcels with care and deliver a
smile in the last mile – even for the most fragile item,” Kiattichai
DHL eCommerce has also worked with Kasemchaifood to design and test
shipping packages with protective and shock-resistant packaging. It
has also enabled a last-mile delivery technology platform for
Kasemchaifood, making it possible for consumers to track their
deliveries from farm to table.
He added that the e-commerce market is fairly new, still in its
growth stage with many new players in a very competitive environment.
“However, quality is a huge issue and we are proud that our consistent
quality remains to be the market-leading differentiator in e-commerce
delivery. It is an excellent time to be in e-commerce and we are
extremely excited to grow our service to become the market leader in
“Innovation is a huge focus for DHL and we will continue to invest in
small innovations (aimed at improving productivity) and big
innovations (eg new business models) to digitize the logistics
“Our Innovation Centers in Singapore, Troisdorf in Germany and Chicago
in the US are fully focused on developing, testing and rolling out
new innovations such as Artificial Intelligence and we will do this
with customer input to ensure we always provide value to them,” Kiattichai said.