South Korea’s Nasmedia inaugurates local unit

Corporate August 30, 2018 01:00

By The Nation

Nasmedia Co, a digital media marketing subsidiary of KT Corp, South Korea's largest telecommunications company, has set up a local entity in Thailand to accelerate its expansion in Southeast Asian markets.

Nasmedia (Thailand) Co Ltd will be launched today. The new Thai unit will begin operations marketing on |Facebook by using Nasmedia's specialised ad solution, ADfork.

“We are fully prepared to expand our business overseas after assigning a special team over the past year to meet our clients' needs for global marketing," said Kim Byung-Jo, CEO of Nasmedia (Thailand) Co Ltd and head of Nasmedia's Global Business Office. “ Our Thai company will be our springboard for success in Southeast Asia, and eventually in all of Asia.”

Through its Thai entity, Nasmedia will also introduce its supply-side and demand-side mobile ad platforms, called AdMixer and Adpacker. 

AdMixer is South Korea's largest ad exchange based on real-time bidding (RTB): the buying and selling of online ad impressions through real-time auctions that happen nearly instantly. Adpacker uses billions of data points for effective audience targeting and re-targeting, Kim said.