Oppo emerges as No 2 in Thai smartphone market in Q2, extends F series range

Corporate August 29, 2018 11:23

By The Nation

Oppo on Tuesday announced the launch of the Oppo F9, the latest addition to the F series that boasts best-in-class performance, with industry-leading features comprising VOOC Flash Charge, five-minute charge, two hours of talk time, 25MP selfie camera with AI Beauty 2.1 and powerful 6GB RAM.



A smart, multitasking device with a style statement, the Oppo F9 has unique, revolutionary design elements like waterdrop screen, innovative gradient colours, and an industry-first petal-shaped pattern, the Thai unit of the China-based smartphone-maker said. 

The new F series smartphone accentuates Oppo’s leadership in technological innovation and revolutionary industrial design and pioneering products that inspire and excite consumers, as the company emerged as No-2 leader in the Thai smartphone market in the second quarter.

Superstar “Nadech Kugimiya” has been named the presenter of the Oppo F9 thanks to his versatile talents and active lifestyle, which depict the unique propositions of the F9 as an innovative and stylish device that truly lets its users always stay connected, so that they can enjoy their freedom and make the most out of every day, according to the maker.

Chanon Jirayukul, executive vice president of Thai Oppo, said: “2018 is a remarkable year for OPPO. As we recently celebrated our 10th anniversary, our business performance has also achieved impressive results, with record-breaking growth in Q2 2018, making Oppo the No- 2 leader in the Thai smartphone market, by both unit and value. 

“The F Series has continued to be one of our product champions, as the line stands for super-powerful selfie camera, elegant design and affordable price, and the Oppo F7 was also the highest-selling model in Q2. We are confident that the new Oppo F9 will be a phenomenal success, as seen by the overwhelming consumer interest during the pre-launch with pre-orders in the first five days two times higher than its predecessor, the F7.”

“Our impressive business performance in Q2 is the result of our commitment to bringing out innovative technologies designed to delight and inspire our users, and customer-engagement activities that reach our target audience. 

“Looking forward, to maintain the No-2 leader position in the Thai smartphone market, we will continue to focus on key strategies, namely maintaining positioning as a young and fashion brand, great products, innovative features that meet users’ real needs, and impressive after-sales services, particularly the service level that gives customers only one-hour waiting. 

“Our over 40 service centres nationwide are ready to reach and serve customer throughout Thailand,” Chanon added.

The Oppo F9 is powered by MediaTek Helio P60 Octa-core 2.0 GHz, which supports heavy-loading games and applications, delivers incredible energy efficiency, brings AI to the heart of the phone to process realtime Bokeh, HDR, as well as maximise the performance of face recognition, voice recognition and Face ID features.