Central Pattana (CPN), represented by president and CEO Preecha Ekkunagul, has opened its newly renovated CentralPlaza Rama III under the concept of “Where Nature Meets Urban Living”, complemented by nature in all dimensions in a “Triple Lifestyle”, aiming to become a “Centre of Hip Lifestyle Quality”.
CentralPlaza Rama III will offer urban living that prioritises quality and a unique lifestyle for the neighbourhood considered a “hip” district and will become the most comprehensive food destination in the area.
Following a Bt1.2-billion investment, Central Rama III is holding a “Triple Happiness Event” from August 9 to 31 under the concept of “A Fallen Garden”, decorated with beautiful blooming flowers, with the highlights being a flower sculpture, a three-storey-high waterfall curtain decorated with 44,000 red carnations and flower installations designed by well-known artist Somnuek “Khru Parn” Klangnok.
Preecha said CPN is committed to operating its business following the vision of the “Centre of Life”, ensuring that its shopping centres become the new centres of community and lifestyle.
“The Rama III area is one of the high-potential areas that we have pioneered and we established CentralPlaza Rama III as a symbol of economic prosperity and lifestyle of the local people 20 years ago,” he said.
“In this renovation, we are also implementing ‘Destination Concepts’ in the design of each part of the shopping centre to create an experience that connects with each customer’s personal lifestyle. Our main concept was to renovate this shopping centre as a ‘Centre of Hip Lifestyle Quality’ that’s able to meet the lifestyle demands of the people in the Rama III area.
“This is a residential area that has people with a high income and expats. It also has high growth in real estate development projects, such as condominiums, townhouses and home offices. Our target customers cover families, teenagers and the new generation of working people, and we expect to boost customer traffic by 30 per cent.”