SCB Abacus, a subsidiary of Siam Commercial Bank, has unveiled Keb Hom, a mobile application designed as an AI companion to help users achieve their saving goals.
Keb Hom is the first Thai money-saving app to boast artificial-intelligence features to enable multiple saving methods to achieve targets set by the user, the company said on Monday.
SCB Abacus has partnered with Mahidol University to pilot the application as an “innovative tool in uplifting financial literacy and building financial discipline for the student community”.
Furthermore, the company will be facilitating workshops to incorporate the students’ feedback for the development process of the app, so that it best matches their lifestyle.
Professor Banchong Mahaisavariya, acting president of Mahidol University, said that as university students were beginning to prepare themselves for their professional careers, possessing the essential life skills was just as important as being knowledgeable in their field of study.
Skills such as financial discipline in the form of savings is an important fundamental towards maintaining a lifetime of long-term financial stability, he said.
The support from SCB Abacus in launching a money-saving app at Mahidol University will greatly inspire students to learn and develop the habit of saving, with the help of modern technology that meets the preference of young people, he added.