Moving forward with its “Get MORE with TMB” campaign, TMB will be sending out an open letter to all Thais to reassert its aspiration to be the bank that offers more to its customers as well as deploying its crew to key areas across Bangkok.
With the campaign met with a marvelous reception, the bank will be moving onwards with its five-year roadmap towards becoming Thailand’s most advocated bank by 2022.
Piti Tantakasem, CEO of TMB, said that the bank has set itself apart by launching a corporate branding proposition “Get MORE with TMB” earlier in 2018 to further expand its development of products and services that give ‘more’ to all groups of customers as well as meet the needs of regular customers.
TMB customers will enjoy MORE Benefits, MORE Time, and MORE Possibilities. Since the beginning of 2018, the campaign has raised the number of ‘TMB All Free’ and ‘TMB No Fixed’ accounts, both of which offer additional benefits for the account holders, by approximately 300,000 accounts each. In response to the overwhelming positive feedback from our customers, the bank is keeping the momentum going with a follow-up corporate branding campaign, in which the bank will send a message to all Thais to reaffirm its aspiration to become “the bank where customers can get more” as well as build an awareness via both offline and online channels.
To enhance the public understanding of its brand, the bank has also produced a manifesto video explaining the origin of its aspiration to make a difference in the banking industry and deliver products and services that offer more than what is currently provided, he said.