HUAWEI expects to clinch the lead in the country’s market for smartphones and other mobile phones in 2020.
The China-based technology giant is also releasing a new mid-range smartphone in Thailand to boost its revenue growth.
Tossaporn Nisthanon, deputy country director at Huawei Consumer Business Group (Thailand), said that meeting its ambition for the top spot in 2020 would give the company a market share of more than 20 per cent.
The market for smartphones and other mobile phones has reached sales of around 1.2 million units a month. The firm has gained a market share of 14.7 per cent, putting it in second place in the segment, Tossaporn said.
The new mid-range smartphone series, comprising the Huawei nova 3 and nova 3I, uses high-end technology such as artificial intelligence.
Huawei said the nova 3 and nova 3i have been “designed to redefine the selfie”, with four cameras and AI technology on Huawei's new NPU chipsets. The nova 3 sells for Bt16,990 and the nova 3I, Bt9,990. Pre-orders for the nova 3 series are being taken from today until July 31 and customers can get hold of the phones in early August.
Tossaporn said that in the future the firm will release a new tablet, a new product category, and other gadgets to support its market goals.
It will also distribute its products and gadgets via omnichannel pathways.
Tossaporn said that the smartphone market had declined in the first haft of this year, under pressure from low-end models priced at less than Bt5,000.
However, he said the market would pick up in the in the second half of this year, thanks to the release of new models backed by promotional campaigns. He sees the mid-range smartphone market – with models priced from Bt5,000 to Bt15,000 - increasing as users upgrade from the low end of the market.