Quail venture flies higher with production upgrade

Corporate July 13, 2018 01:00

By   SOMLUCK SRIMALEE
THE NATION

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ANEK Seekiawsod’s business producing quail eggs and meat has been going so well that he is spending Bt20 million to boost production capacity by up to 50 per cent at the end of this year.



 Sales of up to Bt300 million a year – helped by export demand - encouraged Anek, 61, to make the investment commitment. His production plant can process an average of 28 million quail eggs a month; that will increase by up to half when work on the upgraded plant is completed by the end of 2018.

Anek said that the demand for quail eggs and meat has been increasing in Thailand and overseas. This prompted him to make the plans to boost his processing facility’s production plant in order to meet the demand. 

The output goes out under his own brand, Anek Farm, and the brands of his customers.

 He began raising quails for eggs and meat in 1985 after he returned from a stint of working in Saudi Arabia. “I started out with helping my mother who had been raising quails for eggs but was unable to sell the eggs to her customers in Ang Thong province at that time,” Anek said.

“I decided to transport her products for sale in Bangkok and was encouraged that they were sold out, especially with the reasonable prices.

“As a result, I decided to raise quails for the eggs as well as the meat by expanding my mother’s business. 

“This meant going beyond just the raising of the birds and sale of the eggs to carry out processing of the eggs and the meat, while also promoting the opportunity for raising quails among other farmers in Ang Thong and neighbouring provinces.”

Since that start in 1985, Anek has collaborated with more than 100 farming families in over 20 provinces in the Central region on the raising of the birds for their eggs and meat. This cooperation saw Anek reach the level of the 28 million quail eggs a month – set to be exceeded next year. His company, Anek Farm Co Ltd, has steadily expanded in its scope to encompass the raising of quails for the eggs and meat and processing that output for distribution to the home and overseas markets.

 “I produce the products under my own brand, Anek Farm, and also for our customers’ brands in the domestic and overseas markets, with the business generating sales averaging Bt300 million a year,” he said.

The company has cooperated with export firms to ship its products to the United States, Canada, Australia, Germany and the Middle East. 

Once the expanded manufacturing plant comes on line at the end of this year, this will drive sales growth of up to 50 per cent in 2019 under the company’s focus on markets at home and abroad, Anek said.

The company also aims to increase the number of farmers that can supply it with the quail eggs and meat. This cooperation opens up an additional income stream for these farmers at an average of Bt20,000 a month, said Anek, adding that this is a welcome sideline business for these farmers in addition to their main activity of rice farming.

 

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