Advertising spending in June reached a total of Bt9.54 billion, representing an increase of 14.35 per cent from June, 2017, according to a Nielsen’s report yesterday.
Advertising spending on tradition channels, digital TVs, radios, outdoor, transit, in store, and the internet all |posted growth while advertising spending on cable and satellite, newspapers, magazines, and cinema continued to decline.
The top five spenders of the month were Chang Mineral Drink water, Kasikorn Bank, TV Direct Sales, King Power International, and Gulf Energy Development Plc.
When combined, advertising spending in the first half of the year amounted to Bt51.72 billion, a drop of 1.57 per cent from the same period last year, the report said.
Top five brands in the first half of this year were TV Direct Sales, Government Savings Bank, Coke Soft Drink, Chang Mineral Drink Water, and Tesco-Lotus Supercenter, according to the Nielson report.