CPF DIGITAL TRANSFORMATION FOR BROILER OPERATIONS

Corporate June 15, 2018 01:00

By The Nation

Charoen Pokphand Foods Plc(CPF) will embark on a digital transformation path that will revolutionise its supply chain in the broiler business. Cloud technology and Big Data will play important roles in synergising all CPF’s business units and improve the efficiency of its operations.



CPF yesterday signed a memorandum of understanding with US-based JDA oftware Co Ltd, a world-class supply chain and logistic developer, to revamp the supply chain of its broiler business. This partnership aims at digitalising the business from upstream to downstream, including stores, distribution centres, logistics, and manufacturing in a digital network, matching demand and supply continuously, at every point of the supply chain.

The big data analytic will play a big part in providing better trend forecasting, cross-functional planning and plant execution. Ultimately, it will result in cost saving, less environmental impacts and improved customer experiences, said Sooksunt Jiumjaiswanglerg, Chief Executive Officer/Agro Industrial Business and Co-President , said yesterday.

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