Oishi Group is entering the ready-to-cook and ready-to-eat food markets with a parade of new items, a retail channel expansion and strategy based on consumer behaviour.
It will show more than 100 of its top-selling products at THAIFEX-World of Food Asia, an exposition expected to draw 2,500 traders from 40 countries to Challenger Hall 5 at Impact Arena from May 29 to June 2.
“In recent years the frozen ready meals market has become an important part of the urban lifestyle, especially in North America and Western Europe, due to quality, convenience and variety,” said vice president Kodchacorn Attarangsan.
“Oishi sees the importance and opportunity in the wide-opening new market and has planned to support further expansion of the market with focuses on new products, expansion of channels to reach a wider audience and exports around Asia and to the European Union.
“The company has prepared for all legislative requirements for food safety and standards to offer reliability and gain acceptance from overseas consumers and has been approved for food standards such as GMP, HACCP and BRC,” he said.
“We also studied consumer behaviour and retail channels to ensure the quality of production and delivery meet consumer demand in each country. We are well prepared with frozen ready meal products and began shipping Oishi Gyoza to Myanmar and Cambodia in 2016.
“Recently, we expanded the Gyoza market into France, Germany, Iceland, England and Holland with great success.
“The group is also collaborating with an export partner in developing products with better cultural insights and preferences for consumers in different countries, along with an investment in machinery to launch the new production line of frozen grilled gyoza to increase our competitiveness and support the international market demand.”
The Oishi booth at THAIFEX 2018 will have ready meal products in four categories – chilled food for convenience stores, frozen food for supermarkets, food services and exporting products – among them gyoza, sandwiches, crab sticks, ramen, salmon, saba, soups and sauces and baked goods.