Belkin expects Thai revenue growth in 2018

Corporate May 07, 2018 01:00


BELKIN expects to generate revenue growth in the Thai market by the end of this year. The firm will also come out next month with two new wireless fast chargers to support premium smartphone accessories.

Chakrit Sirigulpradid, regional sales manager of Belkin International, said that the firm’s direction is to provide more than 400 accessories to the market in three categories – computer accessories, mobile accessories and home appliance accessories. The products focus on mid-range to high-end customers. 

It has a wide variety of computer accessory products, including adapters and cables designed for notebooks.

The mobile accessories include adapters, screen protectors for smartphones ranging from Bt999 to Bt1,690 (with a two-year warranty), mobile chargers, and wireless chargers. 

The firm will also in June introduce two new wireless fast chargers – the Boost-Up Bold Wireless Charging Pad – F7U050 priced at Bt2,990 and the Boost-Up Wireless Charging Stand – F7U052 at Bt3,490. The firm will also join hands in the near future with 20 True shops and 10 Jay Mart (JMart) shops to provide screen protection services designed for smartphones. 

Home appliance accessories include electric plugs, TV cables, and car chargers.

Chakrit said that the firm has three distributors – CSI Intertrade, Com7 and Koan. Belkin provides its products via modern trade at the ratio of 50 per cent, followed by retail shops 30 per cent and online channels 20 per cent. 

He said the firm expects revenue growth  by the end of this year. It projects that mobile accessories would contribute 50 per cent of revenue growth, followed by computer accessories at 35 per cent and home appliance accessories at 15 per cent.