UNILEVER is expanding its drive for sustainability by working with two universities in Chiang Mai and Chiang Rai to extend its Unilever Platinum Store programme under the Unilever Sustainable Living Plan (USLP).
The consumer goods company is teaming up with the faculties of management science at the Chiang Mai Rajabhat and Chiang Rai Rajabhat universities under the initiative.
The combined effort would enhance the potential and competitiveness of retail businesses and so-called mom and pop stores throughout the North, the company said.
It said that by the company providing consultations on retail store management, this support would enable stores to become important anchors in their communities, and contribute to better livelihoods among consumers.
Apichat Saligupta, vice president for customer development at Unilever Thai Trading Ltd, said Unilever Platinum Store’ programme, initiated in 2012, has delivered benefits for a growing number of shops, reaching 10,500 last year.
He said that the criteria for promoting the Unilever Platinum Store is a shop’s location and consumer traffic, its variety of product categories - which should exceed 15 - and cooperation from the store owner.
Apichat said that participating students have the opportunity to apply the knowledge gained from this programme and to use their entrepreneurial skills to earn extra income by helping transition mom and pop shops into platinum stores that act as community anchors for their communities.
Unilever’s Master initiative focuses on developing these small shops with modern, eye-catching displays, marketing promotions exclusively available for platinum shops, and points redemption for members to increase sales and attract more customers.
“This results in an improved response to customers’ needs and expectations,” Apichat said.