CHINA’S Hisense is aiming for high growth in the Thai market with the launch of its 100-inch 4K UHD Smart Laser TV series, targeting viewers wishing to watch the forthcoming World Cup on a giant screen.
Zhang Xifeng, managing director of Hisense International (Thailand) Co Ltd, said during the launch at Powerbuy Expo 2018 that Hisense is a global leading technology brand, having captured the largest television market share in China for the past 14 years and ranked the third largest in the global market in the segment of 4K UHD TV products.
To expand brand awareness in Thailand and across the world, Hisense has become an official sponsor of the 2018 FIFA World Cup.
The company will provide customers with premium quality products and cutting-edge innovation via strong distribution channels. More strategic partnership has been announced as part of its goal to take a 10 per cent market share within three years.
“We entered the Thai market in 2016 and we have been studying closely the demand of local consumers in order to come up with ideas and new technology to meet the needs of their changing lifestyles in the aspects of high quality audio and image, easy and rapid access to content, beautiful aesthetic design for premium look, as reflected in our objective in focusing on technology development together with product quality for the best value for money.
This year, Hisense has planned to increase its brand awareness in Thailand, starting with consumers using Smart TV and expanding to include those focusing on 4K technology viewing experience, especially the 100-inch’ 4K UHD Smart Laser TV - Hisense’s flagship TV product, officially introduced for the first time in Thailand for consumers interested in the 100-inch 4K resolution viewing experience at home.
We will provide platinum service for Laser TV including free delivery, free installation and five years warranty. Laser TV is Hisense’s expertise that has been developed since 2010 and will surely gain more and more popularity in the years to come.
Furthermore, two models of its World Cup Official TV series have been launched in the market. One is a World Cup Special Edition, released to draw World Cup viewers of the upcoming soccer tournament.”
Chanchai Bhandhufalck, general manager of sales and marketing, said Hisense has emphasised the Thai market on its growth potential. The company focuses on premium quality and technology for practical usage and offers a wide-ranging array of products from Smart TV to 100-inch 4K UHD Smart Laser TV with a three-year warranty. Hisense products are currently distributed via its partners including Power Buy and Tesco Lotus. More distribution channels are being mapped out to cater to the needs of consumers.