Acer plans new DIY line, joins with Marvel

Corporate April 26, 2018 01:00

By JIRAPAN BOONNOON
THE NATION

ACER WILL roll out a range of do-it-yourself (DIY) desktop products in the third quarter this year. The firm will also collaborate with Marvel Studios in launching special edition notebooks, designed for Marvel Studios' fans in a bid to maintain its leadership in the Thai PC market.



Nitipat Praweenwongwuthi, marketing director of Acer Computer, said that the firm plans to launch a new line of DIY desktop products, given the high growth potential in the segment.

“Sales of the desktop market this year is expected to be around 1.2 million units, of which about 35 per cent will be DIY desktops. The DIY desktop market, especially in gaming, is expected to keep growing for the next three years. We will roll out a new DIY product line in the third quarter of this year and will utilise our PC assembly line located in Bangkok," said Nitipat. 

The firm has joined forces with Marvel to produce three new limited-edition notebooks including Acer Aspire 6 - Marvel Studios' "Avenger: Infinity War" Caption America Edition,1,000 units;Acer Swift 3 - Marvel Studios' "Avengers: Infinity War" Iron Man Edition,1,000 units and Acer Nitro 5 - Marvel Studios' Avengers: Infinity War", 100 units. A total of 2,100 units will be produced for the Thai market. 

The firm expects to command a 35 per cent share in the notebook market from a total of 1.2 million units.