Line broadens offerings with job recruitment

Corporate April 25, 2018 01:00

By   ASINA PORNWASIN
THE NATION

LINE Thailand yesterday launched a recruitment service targeted at the services industry.



 The company cites estimates that there are about 5.5 million workers in the services industry and that the potential number of job-seekers in this market could be as high as 16.5 million. 

Line Jobs has been initiated by Line Thailand in partnership with a Thai startup, Scout Out, to make inroads into the job recruitment market.

The platform is available as an official account on Line Platform, @Linejobsth, which has more than 42 million users. 

Ariya Banomyong, managing director of Line Thailand, said that the recruitment service had been under trial for four months and has drawn many partners.

The service has more than 500,000 followers, fielded 100,000 applications and attracted 10,000 connected candidates, with more than 30,000 positions listed. 

“Line Jobs is a new job-searching platform to connect employers and job seekers for service jobs with speed, ease and effectiveness,” Ariya said. “It solves the pain points of recruitment, among the slow process of finding candidates is slow that has also been costly and ineffective.”

He said that, according to Forbes in 2017, the global recruitment market was valued at US$200 billion. In Thailand, service jobs – the target for Line Jobs - there are around 5.5 million positions. This creates a field of about 16.5 million potential job seekers.

Peerapol Sa-ngamuang, head of new services at Line Thailand, said that by the end of 2018, the company aimed to boost by 10 times the number of followers, applications, connected candidates, as well as the number of listed positions.

This service is free for job-seekers , with a free trial for employers until June, when Line Jobs is open for small and medium-sized enterprises (SMEs). 

Patinan Vachiramon, co-founder and managing director of Scout Out, said that the machine learning developed for Line Jobs is based on people’s interactions.

 “We are a HR (human resource) tech startup, Scout Out is a recruitment platform as our core engine ha s been developed for several customers. We have developed specific machine learning for Line Jobs,” said Patinan.

 

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