THIPPAPORN Ahriyavraromp, daughter of CP Group chairman Dhanin Chearavanont, has turned to environmental protection and other social causes to drive business endeavours.
In partnership with husband Dr Jwanwat, Thippaporn last month launched the Blue Carbon Society as a charitable foundation to help combat global warming.
Earlier, Thippaporn was also instrumental in founding the DT Families Foundation which in 2015 provided aid to victims of a devastating earthquake in Nepal.
More recently, the 25-year-old foundation was involved in the Bhutan reforestation programme to help slow the melting of the Himalayan glaciers while promoting Bhutan’s indigenous way of life among the local population to underline the message of the co-existence of people and forests.
Beyond Asia, the foundation earlier also played a role in a programme in California to experiment the use of seawater for food and vegetable production.
Thippaporn’s interest in these social causes got a new lease on life when she and Dr Jwanwat jointly launched the Blue Carbon Society initiative in March this year.
Previously well-known for his Shelldon animation series, Dr Jwanwat said the Blue Carbon project is aimed at creating public awareness on the need to help reduce carbon dioxide in the sea as three-fourths of the Earth’s surface is water.
It is also imperative to promote Blue Carbon efforts along with the “green” carbon reduction projects around the world.
“Blue Carbon” is a term used to highlight carbon captured by the world’s ocean and coastal ecosystems so as to help reduce the impacts of greenhouse gases in the atmosphere.
The “Blue Carbon” ecosystem includes all living organisms in mangroves, seagrasses and salt marshes.
Based on scientific studies, “Blue Carbon” projects can reduce greenhouse gases by as much as 55 per cent compared to 45 per cent for “green” carbon schemes.
According to Tippaporn and Dr Jwanwat, one of the Blue Carbon Society’s objectives is to build a community of friends wishing to conserve “blue carbon” ecosystems to counter climate change.
By preserving mangroves, seagrass meadows, and salt marshes, these forests in the sea will be in good conditions to serve as the globe’s “carbon sink”.
In other words, these habitats will also protect wildlife for sustainable development of marine and coastal environments.
Blue Carbon Society also has the objective of boosting the capacity of marine and coastal eco-systems to absorb carbon, while preserving bio-diversity of these eco-systems.
In addition, it wants to promote activities for human communities and eco-systems to co-exist in a balanced way and build a research and knowledge hub to promote these causes as well as to help develop a network of alliances sharing the same objectives.
Tippaporn, who is also CEO of real estate firm Magnolia Quality Development, said businesses such as real estate development have significant negative impacts on the environment so she has turned to multiple initiatives to counter the impacts such as reducing carbon footprint.
As a result, Magnolia Quality Development earlier also launched the Forestias project in Samut Prakarn province featuring a huge 60-rai forest area out of the overall 300-rai residential development scheme.
The planned 60-rai forest area close to inner Bangkok will serve as an oasis-live heaven inside the sprawling housing estate as studies show that people living close to nature have a better quality of life and health.
Besides contributing to a less carbon footprint, the Forestias project is designed for mutli-generation families who prefer to live in the same compound not far away from Bangkok. In other words, environmental protection and other social causes can compliment the real estate business.