The Norwegian Seafood Council (NSC), the representative of the world’s number one salmon exporter, in partnership with Thammachart Seafood Retail Co Ltd, has introduced the “Seafood from Norway” country-of-origin logo, as a trademark of quality.
The NSC works with the Norwegian fisheries and aquaculture industry to develop markets for Norwegian seafood. In Thailand, Thammachart is using the NSC’s Seafood from Norway brand, particularly for salmon.
“Nobody knows salmon like the Norwegians”, said Jon Erik Steenslid, NSC’s regional director. “Norway is a country with a long, celebrated tradition of living as one with the ocean. The locals over generations have worked to preserve the ocean with the utmost care, and it is this culture that makes Norway truly a nation of seafood, and the second largest seafood exporter in the world.”
The Incredible Flavours of Norway retail campaign is bringing Norwegian seafood to Bangkok. Thammachart will be the first retailer in Thailand to use the logo.
Julian Davies, CEO of Thammachart, said: “Thammachart Seafood is run by seafood experts who personally visit fisheries and farm owners to select the highest quality products, and ensure fair trade to farmers. We pride ourselves on supplying the freshest seafood and guarantee that all products sold are traceable to their places of origin. We believe that this ‘Seafood from Norway’ mark of origin will assure our consumers of the quality products we deliver to every seafood counter, fresh from Norway.”
The launch event at Siam Paragon hosted a giant Norwegian cod, flown from Norway. The promotion lasts until April 25 at the mall’s Gourmet Markets.