Aquafina drinking water has appointed Miss Universe Thailand 2017 Maria Poonlertlarp as its first brand ambassador.
According to a media release from by Suntory PepsiCo Beverage (Thailand) Co Ltd, the brand will also being a Bt70 million marketing campaign – “Aquafina Clean, Clear and Quality” – this summer to capitalise on consumers’ increased focus on health and wellness.
Somchai Ketchaikosol, marketing director for beverages of PepsiCo Services Asia Limited, said: “In 2017, Thailand’s liquid refreshing beverage industry experienced a decline of 3 per cent, due to the result of the country’s economic downturn, the slowdown in household spending and also climate conditions, because the rainy season was longer than usual.
“Nonetheless, packaged drinking water was still among the top three categories with highest growth, with an increase of approximately 0.7 per cent compared to the year before. Especially the mineral water segment, which accounts for around 12 per cent of the entire drinking water category, grew by 8 per cent given new players stepping into the market last year including our Aquafina Minérale
“Thanks to the growing trend of healthy lifestyle and eating perceptions, Thailand’s Bt4 billion mineral water segment continues to grow year by year, especially in convenience stores, which are the main distribution channel.
“Last year, mineral water saw 9 per cent growth in this channel while plain drinking water rose by only 3 per cent. Launched only a half year ago, Aquafina Minérale has received a highly positive feedback from consumers and become one of the five best-selling mineral water in the channel.”