An online campaign may finally answer the question: is the world ready for a premium crab stick?
Lucky Union Food and Lawson108 set up the “Kani Family” viral campaign to promote Kani Taraba Red King crab stick, which is prices at Bt43 and is targeting office workers and healthy eaters.
Wantanee Saenguthai, Lucky Union Foods vice president, organised the product trial in association with the Lawson108 Mercury branch on Chit Lom Road.
The activity involved a product trial, where participants drawn from an online promotion compare the “tightness” of the meat in the product. A video is available on the Kani Family Facebook page.
The product is also available at Family Mart, Jiffy, Tops, Lawson108, Spar, Betagro, Big C and 7-Eleven, from Thursday this week.