VGI Global Media Public Co Ltd is promoting the Rabbit platform as a leader in electronic payments under a partnership with mobile phone network provider Advanced Info Services (AIS).
The move comes after AIS acquired shares in Rabbit LinePay under a Bt787 million deal aimed at expanding the customer base on the Rabbit platform.
The partners aim to gain 10 million Rabbit LinePay users within the next three years, supporting VGI’s vision of being an offline-to-online (O2O) service provider.
Nelson Leung, deputy chief executive officer of VGI, said the company was transitioning from being a pure media platform provider to an O2O solutions provider.
With Rabbit Group’s database of more 8.5 million customers, “VGI has good access to the target group with enhanced ability to offer a more direct and measurable media advertisement”.
Leung said: “To further strengthen our business portfolio, VGI chose to join hands only with the No 1 partners on all platforms
“This will create a historical synergy between AIS and Rabbit LinePay. The significant partners are: Bangkok Mass Transit System Plc (BTS); Rabbit, Line Messenger with more than 45 million clients; AIS with more than 40 million subscribers on its telecommunication network; Kerry Express, a logistics provider for e-commerce business; and VGI.”
Leung said the collaboration will turn Rabbit LinePay into the No 1 e-payment service provider and help upgrade Thailand towards the goal of becoming a cashless society
“From all combined platforms, a completely unique pattern for consumers can be designed, such as visual awareness through every media (at BTS stations, MACO’s office billboards or inside the airport terminal); online engagement through Rabbit Group’s data; and, finally when consumers become aware and engaged on offline and online platforms, the conversion to payment can be done through our specific channels,” he said.
“This is a clear indication that the platform for exposure to advertisements has changed because at present, advertisements are embedded into every lifestyle move of the consumers.
“For VGI, we do not expect to earn just the income from fees on payments, this game-changing development will bring about the successful online payment services derived mainly from advertisements. We are optimistic that, with this combination of out-of-home and digital/online advertising platform together with all channels of payment that we have, VGI will soon become a world-class O2O solutions provider.
“Our revenue forecast for the 2018-19 and three-year business plan will be announced in May.”