Kanokporn Na Ranong, one of the founders and chief executive officer of Black Tie
Kanokporn Na Ranong, one of the founders and chief executive officer of Black Tie

Black Tie looks to the region

Corporate March 03, 2018 01:00

By THE NATION

3,794 Viewed

THE Black Tie Service, a corporate privilege solution provider, has announced the company’s marketing strategy for 2018, targeting Bt500 million in revenue from existing and new markets in 2019 and becoming Asia’s most trusted corporate privilege solution provider.



With incomparable CRM expertise, seamless innovation and global alliances that have brought invaluable top-notch experience to privileged clients of its corporate partners, The Black Tie Service is now on its journey to mainland China, Hong Kong and Singapore, along with its primary market Thailand.

Kanokporn Na Ranong, one of the founders and chief executive officer of Black Tie states, “We are very pleased to announce that The Black Tie Service is ready to take on new and larger markets including China, Hong Kong and Singapore. Our proven practices in Thailand have shown that The Black Tie Service truly understands what it takes to bring the privilege experiences and services to VVIP clients of our corporate partners. 

Our B2B performance in recent years has led us to explore new opportunities in these Asian markets. This is our moment to prove that we can truly become Asia’s most trusted corporate privilege solution provider.”

The Black Tie Service currently offers privilege services to elite clients of corporate partners including 24/7 luxury corporate concierge such as private jet and personal butler arrangement, customised lifestyle and travel experience such as an exclusive dining prepared by a Michelin-star chef, uniquely created events, innovative CRM program, and airport services. 

Since its establishment in 2015, The Black Tie Service has enjoyed business growth of 160 per cent. In 2017, total revenue reached Bt160 million. Throughout the years, The Black Tie Service has partnered with Thailand’s leading organisations including financial firms, luxury automobile distributors and airlines.

Jakkapan Rattanapet, Managing Director and Director of Regional Operations reveals, “This year, we expect to grow our revenue to Bt250 million in Thailand and another Bt50 million form the region. 

We have become more well-known with our award of #1 Luxury Concierge of Thailand in 2017 at the Luxury Lifestyle Awards. With our offices ready in Shanghai , Hong Kong and Singapore, we are very confident in expanding our business, building new corporate partnerships in the region with our key products , including privilege programmes, airport limousine and concierge service. In Thailand and the new strategic markets which have highly promising demand for ultra-luxury privilege lifestyle services, we target our total revenue to hit Bt500 million in 2019.”

The Black Tie Service has invested heavily in its technology, supplier network and human capital in order to provide cutting edge privilege solutions across the region.

 

Most view