McDonald’s on Tuesday announced an expanded commitment to families, supporting the company’s long-term global growth plan by leveraging its reach to impact children’s meals.
By 2022, the company will make improvements to the Happy Meal menu across 120 markets to offer more balanced meals, simplify ingredients, continue to be transparent with Happy Meal nutrition information, reinforce responsible marketing to children, and leverage innovative marketing to help impact the purchase of foods and beverages that contain recommended food groups in Happy Meals.
“We recognise the opportunity that we have to support families as one of the most visited restaurants in the world, and remain committed to elevating our food,” said Steve Easterbrook, McDonald’s president and chief executive officer.
“Given our scale and reach, we hope these actions will bring more choices to consumers and uniquely benefit millions of families, which are important steps as we build a better McDonald’s,” he added.
In 2013, the company began working with the not-for-profit Alliance for a Healthier Generation (Healthier Generation) to develop a comprehensive plan for 20 major markets to increase customers’ access to fruit, vegetables, low-fat dairy and water.
Many of those markets are ahead of schedule in their progress on those prior commitments, the company said.