Trend Micro in strategies to push sales

Corporate February 15, 2018 01:00

By JIRAPAN BOONNOON
THE NATION

TREND Micro (Thailand) say it will apply three strategies to win over customers in the country’s cybersecurity market and achieve double-digit growth by the end of the year.



Piyatida Tantrakul, country manager at Trend Micro (Thailand), said that new strategies would see it focus on network defence to protect complex networks, as well as on hybrid cloud security to support cloud services and aid virtualisation, and on user protection for cloud applications to help give companies more confidence to shift into cloud computing.

The company this year will also concentrate on the small and medium business (SMB) segment, as well as the enterprise market. It will increase marketing channels by boosting the number of business partners by around 20 per cent from the current 100 to cover its market nationwide. Staff resources on the team handling the SMB market will be increased by 20 per cent. 

Piyatida said that cyber threats were increasing as criminals made use of machine learning in their activities. Cyber crime was also on the rise due to the increasing number of businesses connected on the Internet.

The top three cyber threats in Thailand stem from ransomware, vulnerabilities and compromised business emails.

On average, 27 new families of ransomware are released each month, with particular risks seen this year as people move towards the Internet of Things.

Meanwhile, vulnerabilities are continuing to be exploited, with an impact felt increasingly at small and medium-sized businesses. More than 1,000 vulnerabilities were found in 2017, including with Zero Days and the Scada system as well as on browsers.

The threat from compromised business emails is growing and this has created big losses for businesses. Cumulative losses exceeded US$9 billion last year in the global market. According to the FBI in the United States, scams have been reported in more than 100 countries. 

Piyatida said that by the end of the year, the company expected to generate revenue growth of around double digit. It expects to pull in more than 60 per cent of its revenue from the SMB segment, with the rest from the enterprise market. 

“I think that the cyber security market in the country will see continued growth, given the business concerns over cyber security and cyber threats,” she said. “Businesses will spend much more on cyber security.”

The firm has three distributors, nForce Secure, Netpoleon and SIS Distribution (Thailand), she said.