Infinix sets out goals in phones growth push

Corporate February 10, 2018 01:00

By JIRAPAN BOONNOON
THE NATION

CHINESE mobile phone manufacturer Infinix aims to secure at least 1 per cent of the highly competitive Thai market by the end of this year under an expansion drive in the country.



Chullada Sapsarasin, the head of Infinix Thailand, said that company is targeting sales of 300,000 phones to achieve its market share goal for Thailand for 2018.

In support of this goal, Chullada said the company would set up a service centre on Cheung Wattana Road, in Bangkok’s Lak-si area.

“We will spend of a budget of around Bt40 million on a sales campaign via marketing channels that include online and offline activities to reach the market,” she said.

“We will also distribute smartphone products via Teletouch and through 1,000 retail shops.

“The firm expects to increase the number of shops where our phones are sold to 3,400 by the end of this year.”

The company is coming out with a new smartphone model, the S3, which features a camera with 20 megapixels for low-light selfies. It also has a 5.7-inch high-definition display, 3GB RAM, and is powered by the Qualcomm Snapdragon SD430 chipset. 

The phone will available on February, 13, at Bt5,590. The company also plans to announce this year the release of five new smartphones. 

The company now provides four smartphones models in Thailand – the Zero5, the Note4 Pro, the Hot Pro and Smart. 

Prices for the models range from Bt2,590 to Bt9,990.

Chullada said that Infinix, with its head office in Shanghai, expanded to Thailand in the fourth quarter last year when it set up an operations and marketing business arm.

The company began distributing its mobile phones in the country in the fourth quarter and achieved sales of more than 30,000 units. Some 90 per cent of the sales came from provincial areas, Chullada said.