Mitsubishi Electric Kang Yong Watana seeks edge through product quality

Corporate January 19, 2018 01:21

By The Nation

Mitsubishi Electric Kang Yong Watana Company Limited announced its business plan and policy for 2018 with aims to enhance brand equity through quality products and outstanding services.



The company has recently introduced new products in the “inverter” ranges with a focus on state-of-the-art technology and effective energy saving to serve the consumers’ requirements namely new “JP Series” (standard inverter) inverter system air-conditioners at an affordable price, “PLY Series” inverter system air-conditioners for commercial use with 3D Move-eye Human Sensor, “LX Grande” 4-Door Neuro Inverter system Refrigerator with outstanding design and “Fresh & Healthy Life” technology. The company has appointed Pope-Thanavat Vatthanapooti as its presenter for the fourth consecutive year to reinforce “The Cooling Master” image.

The company is confident it can grow over 8-10 per cent sales to reach over Bt14.5 billion within the fiscal year of 2018. The company expected that its sales for the fiscal year 2017 to be concluded on March 31, 2018 will be in accordance with target over Bt13.5 billion.

Yasushi Moriyama, managing director of Mitsubishi Electric Kang Yong Watana Co., Ltd. revealed that the company’s business operation policy and plan for the fiscal year 2018 will be deployed under proactive strategic approach. The company is committed to the development of unique innovative products with modern technology, energy saving and environmental friendly in accordance with “Changes for the Better” corporate statement. 

“As we move forward to our 46th year of business operation, the company will continue to conduct its business in the same direction with its parent company in Japan and Mitsubishi Electric Factories Group in Thailand stressing on adding new values to the products, being a good corporate citizen with social responsibility through quality products, activities and complete after sales services in order to upgrade life quality of Thai society. In addition, we also strive to cultivate good governance and responsibility towards society and environment under “Eco Changes” vision,” the executive said.

“In 2020, Mitsubishi Electric Corporation, Japan will mark its 100th anniversary of business operation. The company has set the group global sales target of JPY 5 trillion with business strategies to enhance its strength with broader expansion in the global market. As for Thailand, we will focus mainly on growth strategy in the Home Appliances Market as we still for see Thailand as Asian Hub with continuous growth.”

“The Home Appliances market in 2018 is forecasted to be better from positive economic factors including The GDP growth rate is expected to grow over by 4%, the government measures to boost economy and attract more private investment as well as the increasing consumer confidence index.”