At A Glance

Corporate December 07, 2017 01:00

By The Nation

True Shopping partners with 11street to boost online presence

True Shopping, an operator in the Thai home shopping industry, has launched its trueshopping online store on 11street, an online marketplace from South Korea. 

The partnership offers more convenience for shoppers and lets them get access to True Shopping’s wide selection of products.

“ To mark the sixth anniversary of True Shopping, the company and 11street has launched the 6th Anniversary Celebration promotion to give extra savings to 11street’s shoppers. The benefits include 6 per cent on-top discounts on select items and 20 per cent bonus coupons , which started on December 7.

Ongard Prapakamol, chief executive officer of True GS, said: “I am delighted that True Shopping has received great feedback and attracted a great number of home-shopping lovers in Thailand throughout our six long years. One of our key strategies for this year and 2018 are to win new customer groups – those who are younger, from teenagers to working crowds, and are familiar with online shopping. That’s why we think 11street is a strong partner to allow us to get a strong foothold in the e-commerce business.

“True Shopping has been selling on 11street during the trial period since October and has got great feedback. We found that our buyers from 11street are totally different from our home shopping buyers. They are younger, with a taste for trendier products and are price sensitive. That’s why we designed our‘6th Anniversary Celebration promotion to feature hot and trendy products with 6 per cent on-top discounts, plus 20 per cent bonus coupons from 11street. We are confident that shoppers will like this promotion.”

Coca-Cola launches new mandarin drink

Minute Maid, a ready-to-drink juice from Coca-Cola, system in Thailand, has launched “Minute Maid Pulpy Mandarin – made from mandarin grown abroad. 

“The brand’s new variant has reassuringly lower sugar content, yet maintaining the refreshingly tasty pulp and perfect blend of sour and sweet juices, extracted from imported mandarin oranges,” the company said.

“The new variant is especially suited to a young generation of consumers with a preference for a healthy way of life and are therefore always on the lookout for good things for themselves.”

Claudia Navarro , marketing director of Coca-Cola (Thailand) Ltd., said: “Consumers have increasingly turned to looking after their health resulting in the increased consumption of healthy beverages. So we have expanded our product portfolio with the launch of ‘Minute Maid Pulpy Mandarin using the tagline ‘When you feel good inside, it shows’.

“This reiterates our commitment to developing innovative beverage products to meet consumer needs while offering new alternatives, especially among our target young adults who dare to try new things to ensure a healthy lifestyle. The launch of Minute Maid Pulpy Mandarin also serves to reinforce the position of the brand Minute Maid Pulpy as the leader in the ready-to-drink juice segment and the first brand to have been developed and launched in emerging markets. The brand is widely accepted by consumers at the national, regional and global levels.

“Our research into healthy food and beverage consumption shows that despite the easy availability of organic food and clean food in the market, consumers are not too keen about them when compared to the levels of consumption for juice beverages and low-sugar drinks which account for 80 per cent of market consumption. 

This is because organic food and hygienic food do not appeal to the taste buds. Consumers see this as no less important than the quality of food and beverage. Therefore we concluded that in order to really appeal to consumers, a product must offer both health benefit and great taste.”

School gains from money raised at Watsadu event

Suthisarn Chirathivat, fourth from right, chief executive of CRC Thai Watsadu, donates cash worth more than Bt150,000 - raised from guests who came to celebrate the opening of the 43th Thai Watsadu store on Chaiyapruek Road - to Srisangwan School led by Nichamon Thitithanawanich, third from left, head of financial department, at the Thai Watsadu Chaiyapruek branch recently.

DRVR joins with Tata on smart-fleet project

International fleet management application provider, DRVR has selected Tata Communications as its global IoT connectivity partner to help achieve its objective of making Asia’s vehicle fleets the smartest and most cost-efficient in the world. Leveraging Tata Communications’ mobility solution- MOVE, DRVR can convert information collected from vehicles across Thailand, Myanmar, the Philippines and Indonesia into actionable insights to help drive efficiencies and improve cost savings through smarter fleet management.

The advent of connected vehicles has led to an exponential increase in consumption and creation of human to machine interface applications and solutions. A Forrester report on the Internet of Things states that fleet management and its applications in transportation and logistics across retail and wholesale will be the hottest areas for IoT growth.

 The Asia Pacific automotive telematics market is expected to reach a value of US$15,248 Million by 2020 at an estimated CAGR of 11.6 per cent during the forecast period.

 Vehicles in fleets using DRVR technology have been fitted with Tata Communications’ MOVE-IOT Connect™ SIM technology. The sensors transmit data collected in real-time using Tata Communications’ MOVE, which seamlessly connects services using the best available local cellular network. 

The DRVR application then processes and analyses this data, turning it into actionable intelligence further illustrating fleet performance metrics on any device, mobile or laptop. 

This means that faster and better informed decisions can be made as fleet managers have a more holistic view of everything that is happening across the fleet, communicating updates in real time; on a highly secure infrastructure ultimately leading to more effective and robust operations on the ground.

KFC Thailand welcomes new franchise partner QSA 

KFC Thailand and The QSR of ASIA (QSA) have completed the transfer of 252 restaurants.

All three franchisees – CRG, RD and QSA - will operate KFC restaurants with the support of YUM Restaurant International (Thailand).

“The collaboration acknowledges the excellence of brand and operation standards, including marketing, digital and innovation in order to achieve its extensive target growth of more than 1,000 restaurants across the country and maintain its No. 1 QSR brand in Thailand,” the company said.


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