By launching Southeast Asia’s first star-studded eCommerce TV show, Lazada Thailand made a pioneering start to the 11.11 shopping event, bringing together entertainment and commerce.
The interactive show, which was aired on Thailand’s most watched channel, CH33HD and live-streamed on Lazada TV, featured popular celebrities singing and taking part in interactive games.
Lazada said the show was a huge success and kicked off a series of outstanding results for the first 24 hours.
This included more than 10 million visits during the first 24 hours of the festival; 10 times sales volume compared to normal days; and potential savings from deals and flash sales of Bt870 million.
The top three delivery locations for 11.11 were Bangkok, Chonburi and Samutprakarn.
“We had a unique and electrifying 11.11 countdown that was well received by our Thai audience and it was an excellent way to kick off our online festival,” said Alessandro Piscini, CEO, Lazada Thailand.
“The launch produced some record-breaking numbers for views and visits to the Lazada website and our app. The response has been beyond our expectation. We believe that the upcoming Black Friday, Cyber Monday, and the last 3 days finale sales (12,13,14 of December) will bring lots of excitements to all shoppers as we will offer many more deals and suprises.”
Lazada said it would continue to support the government’s tax break incentive with its main sellers and offer it on top of an extra 7 per cent discount code. This offer will run from now until December 3. Details at http://www.lazada.co.th/shop-for-thailand-2017/.