BEC WORLD, operator of Channel 3, will work closer with its business partners, including media agencies and product vendors, in order to move their products and brands closer to the audience in its broadcasting platforms.
The move is part of the broadcaster's strategy to boost revenues amid fierce competition among the 22 terrestrial digital TV channels.
BEC World's group chief executive officer Prachum Maleenont said yesterday the company would not be focusing on selling advertising airtimes alone but would also work closer with its partners to explore new opportunities for higher revenues. However, he declined to elaborate on details.
BEC World group operates three digital TV channels - Channel 13, Channel 28 and Channel 33. It also has digital apps and platforms on which its viewers can watch live and rerun TV programme anywhere, anytimes.
Prachum says the digital TV broadcasting business this year remains in the red and the competition might get more intense next year.
The company is looking at a blue ocean but he declined to elaborate.
Chief corporate affairs officer Charkrit Direkwattanachai said the company would also work closer with international partners, especially those in the CLMV countries (Cambodia, Laos, Myanmar, and Vietnam), to promote its content and related activities.
He added the public would see a clearer picture of BEC new business approach next year.
BEC World has reinforced its management teams in various fields since the middle of this year to pave the way for corporate sustainability.
According to BEC filing to the Stock Exchange of Thailand yesterday, the total revenues of BEC group in the third quarter stood at Bt2.751.8 billion, a decrease of 15 per cent quarter on quarter and and a decrease of 16.4 per cent year on year.
The BEC Group's advertising income in the third quarter was Bt2.540.6 billion, down 6.4 per cent quarter on quarter and down 14 per cent year on year, due to the drop in advertising airtime.