Oracle succeeds in new role as cloud-computing services specialist

Corporate November 14, 2017 01:00

By The Nation

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TO SUPPORT the high potential growth for the cloud computing market in Thailand, Oracle transformed its business from creating software to providing cloud-computing services with resulting revenue growth doubling year on year.

Natasak Rodjanapiches, managing director for Myanmar and Thailand at Oracle Corporation, said that cloud computing services and the enterprise-focused cloud market offers high potential growth for the company. He’s upbeat about the speed at which enterprises are adapting their business processes to cloud computing and cloud services to take advantage of increased efficiency and cost savings of 10-40 per cent. 

Seeing what was coming, the firm three years ago transitioned its core business away from software and to providing one-stop services on the cloud. Their range of services goes from designing the architecture, through implementation, to supporting companies to realise their potential savings. Oracle’s cloud services focus on four areas – infrastructure as a service (IaaS), platform as a service (PaaS), software as a service (SaaS) and data as a service (DaaS). 

With the infrastructure as a service (IaaS), the firm provides the foundation for customer innovation that enables customers to maintain viability of their on-premises systems and extend them to the cloud. It also provides computers, storage, and networking for product-ready enterprise applications. 

For the platform as a service (PaaS), the firm provides an underlying foundation for developing, integrating, monitoring, securing and optimising applications with newly built-in artificial intelligence (AI) and machine learning powered tools and systems management solutions to support customers.

With the software as a service (SaaS) focus, the firm has built-in AI capabilities across its application suite and offer customers a complete and connected applications suite to run an entire business in the cloud. They help customers better connect critical business functions and accelerate intelligent outcomes, offering finance, human resources, supply chain, marketing, commerce, sales customer service professionals and access to Oracle’s current enterprise resource planning (ERP) customers.

Last, under the data as a service (DaaS) option, the firm offers “adaptive intelligence” apps, and cloud data to enable customers to learn, react and adapt in realtime, based on historical and dynamic customer data such as the autonomous database cloud or a self-driving database. 

Royce Teoh, head of digital business at Oracle Asean said that the firm also provides intelligent bots designed for businesses, such as call centres, to communicate with users in terms of voice and text messaging, an Internet of Things (IoT) platform and blockchain cloud services to support customers. The company’s approach, offering one-stop services, has helped enterprises, including manufacturers to deploy and scale up efficient solutions and adapt technology to their particular needs. 

Natasak said that the firm’s four approaches for business solutions has built a momentum that has doubled customer counts and revenue growth for three years in a row. That momentum continues as Oracle does it bit to support the Thailand 4.0 scheme and strong digital economy for the country. With the emerging integration of AI, blockchain cloud services, and chat bots, the firm sees no limit to its potential.


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