Marketing firm spreads its wings to Japan

Corporate November 10, 2017 11:37

By The Nation



Gushcloud International, a major marketing and entertainment company based in Singapore, is to launch an office in Japan, its 9th presence around the world.

The company says the new venture follows an investment from D2C Inc, a Japanese digital advertising and marketing company established as joint enterprise between Docomo, Dentsu and NTT advertising.

Gushcloud already has offices in Malaysia, Indonesia, Thailand, the Philippines and Vietnam, plus agents in Korea and the United States. It represents more than 12,000 social media influencers and online content creators, reaching out to more than 600 million followers across these 8 countries.

A Price Waterhouse Coopers report published in August noted that as of 2015, 11,328 Japanese companies had expanded into Southeast Asia. 

Thailand had the highest number of Japanese companies with 4,788 (30.4% of the total), followed by 2,821 (17.9%) in Singapore and 2,527 (16.0%) in Vietnam. Japanese investments in Asean have had tripled to 20.1 trillion yen (S$250.2 billion) in the five years until the end of 2016 and these investments would continue to grow.

“Japan is the 3rd largest advertising market in the world,” Ng Siang Hang, CEO of Gushcloud Agency, said.

“The investment by D2C will allow Gushcloud to enter the Japanese market with confidence. We hope to bring our best practices and deep knowledge about the Southeast Asian influencer marketing industries to educate the Japanese brands. This will enable those brands and agencies to work with, and through, us to engage more effectively with a larger audience size in Southeast Asia.”