Krungthai Card – better known as KTC – is positioning itself as a digital-age leader by reforming the typical reward-points redemption method via the release of an E-Coupon feature on its TapKTC mobile application.
Members will now be able to redeem points through their phones for the first time in Thailand’s credit-card market.
Targeting digital and lifestyle issues, the newly revamped app is set to launch on November 1.
“KTC previously launched a revamped TapKTC mobile application with a new look to complement the needs of over 3 million users and members,” Pranaya Nithananon, vice president – Credit Card Business at the listed company, said on Tuesday.
“KTC has since developed new functions in order to award privileges to members through the E-Coupon in the TapKTC mobile app, for members to receive privileges without the use of the obsolete coupon method.
“KTC will further utilise E-Coupon as a cutting-edge marketing tool in the redemption of KTC Forever Rewards points, from previously having established itself as Thailand’s credit-card market leader in the cancellation of the catalogue and change to personalised store or product selections for points redemption,” she explained.
Sudchavee Banjobdee, senior vice president – Credit Card Business, added that members previously had to redeem privileges through the coupon method which KTC had to deliver, which could involve a lengthy delivery time along with the risk of loss during delivery.
“In the future, members can receive privileges or coupons easily through the TapKTC mobile app that is easy to store, search and use, and can also be used in three simple clicks.
“There is also a separate menu for coupons that have been used, for easy verification, and in the case where coupons expire, they will be automatically deleted from TapKTC and will not be a burden for stores to receive and tally the number of usages,” the executive said.
KTC members can benefit from awards from three alliance partners in the first phase of E-Coupon use, at all branches of SF Cinema City, Black Canyon Coffee & Eatery and Burger King countrywide.