Ford Thailand on Tuesday announced that third-quarter sales had jumped 29 per cent year-over-year to 13,995 vehicles, driven by increasing demand for the Ranger pickup truck and Everest mid-size SUV.
The strong quarterly sales allowed Ford to continue with its market-share gains during the third quarter, rising 0.9 percentage points from a year earlier to 6.7 per cent.
“The appeal of the Ranger and Everest are continuing to drive our performance this year,” said Narong Sritalayon, deputy managing director, Ford Thailand. “The rainy season helps to underscore the capability and practicality of both of these vehicles.”
The “Built Ford Tough” Ranger delivered third-quarter sales that increased 38 per cent to 10,884 vehicles. The Ranger’s sales momentum helped it continue with segment share gains, adding 1.9 percentage points from the same quarter last year to 12.1 per cent for the quarter.
Ford said that the Ranger is firmly in the number three slot in Thailand’s hyper-competitive pickup truck segment, with year-to-date Ranger sales that have increased 46 per cent to 31,114 vehicles and segment share up 2.9 percentage points to 11.9 per cent.
The Ranger is available in Thailand in 24 models – from the high-series Wildtrak and premium Ranger FX4, to the more utilitarian XL and XLS variants.
Third-quarter sales of the Everest increased 4 per cent to 2,154 units, lifting its segment share 1.7 percentage points year-over-year to 17.3 per cent. Year-to-date sales of the Everest have risen 10 per cent to 5,801 vehicles, and its share of the mid-size SUV segment has jumped 2.5 percentage points to 14.1 per cent.
The EcoSport compact SUV delivered third-quarter sales that rose 7 per cent year-over-year to 752 vehicles, driving a segment share gain of 3.3 percentage points from a the prior year to 12.4 per cent. Year-to-date sales of EcoSport have risen 29 per cent to 2,117 vehicles.
Ford’s strong third quarter contributed to its sales momentum in 2017 as year-to-date sales have increased 37 per cent to 39,508 vehicles.
Ford also continued to expand its dealership presence during the third quarter in key locations across the country, including the opening of 11 new showrooms.