Krungsri bucks trend with home-loan growth

Corporate September 20, 2017 15:32

By The Nation

Krungsri (Bank of Ayudhya PCL) has revealed its home-loan performance for the first half of 2017, with a loan growth rate of 4.3 per cent year-to-date. The bank expects its outstanding loans to reach Bt217 billion at the end of 2017, or an over-year increase of 10.5 per cent.



“Krungsri’s home loan bucks the trend of slower growth which has become the new normal for the property market by focusing on Japanese-style ‘service by heart’ in response to homebuyer demand,” the bank said in a statement.

Nathapol Luepromchai, Krungsri executive vice president, mortgage loan division, said. “New home loans granted in the first half of this year totalled Bt25 billion, boosting outstanding loans to Bt204.8 billion. Our non-performing loans stood at 2.4 per cent.”

“Although the property market is entering a new normal in the second half of this year, Krungsri continues to distinguish itself by avoiding price competition, but rather focusing on service excellence. We employ a Japense-style approach called ‘Omotenashi’ for true homeowner solutions.”