Health consultancy Vitaboost is launching a personalised delivery service for people seeking anti-aging medicines.
The company said it aims to have Bt10 million revenue and a 1 per cent share of the vitamins and supplements market within 5-7 years.
The service, promoted as easy, safe, convenient and affordable, is provided by experts who help customers choose among brands and types of vitamins and select appropriate dosages.
According to the company, Vitaboost’s founders created their business plan as a graduation-class project during a Future Innovative Entrepreneur (FINE) course in October.
After the class was finished, they decided that the plan was feasible and built the business from the ground up, to a point where it now has more than 10 employees.
people in the team had the same opinion that this business plan was feasible since it would serve the needs of those who want to take care of their health and need an easy, effective and safe way. Also, this business would make positive impacts on the lives of many people. Then the founders invested this company from zero and has gradually built this business until today with more than ten employees.
Managing director Ploylada Thanapaisarnvorakul, who holds a qualification from the American Board of Anti-Aging / Regenerative Medicine (ABAARM), said anti-aging science accepts that taking supplements are important for maintaining optimal health. This is because the nutrients in fruits and vegetable we consume are decreased due to the cooking method.
Ploylada noted that consumption of a variety of fruits and vegetable every day “is very difficult to achieve since the busy lifestyle of the people who work hard, rest insufficiently, and eat fat-rich and sugary food”.
“A survey from the Bureau of Non-Communicable Diseases, Ministry of Public Health, reveals that only 26 per cent of Thai people consume all five recommended food groups and sufficient fruits and vegetables.
“Even where consumption is sufficient, there are certain vitamins which are found scarcely in food, such as vitamin D.
“From the blood test of our users for the past seven months, we found that 98 per cent of all customers are deficient in certain vitamins or have excessive levels of vitamins or minerals.”
Ploylada added: “95 per cent of all customers have deficient or insufficient levels of vitamin D since we tend to avoid sunlight and apply sun blocks. The deficiency of vitamin D is the main cause of osteoporosis, depression and certain types of cancer.
“Vitaboost has a team of doctors, pharmacists, nurses, dietician who have extensive experience in using vitamins to promote health and we manufacture personalised vitamins from imported premium supplements ingredients of over 100 types.
“Each user will get different type and dosage of supplements based on age, gender, weight, health goals, vitamin/mineral/anti-oxidant levels in blood, lifestyle, and risk factors such as alcohol and cigarette consumption or stress levels, so that the vitamins really are suitable for such patient.”