MICROSOFT has unveiled a four-pronged strategy to leverage business transformation in the digital age to improve business productivity and efficiency.
Dhanawat Suthumpun, the new managing director of Microsoft Thailand who was appointed on June 1, said that in the fiscal year 2018 (July 1, 2017 to June 30, 2018), the firm would offer four main solutions to support the market.
These are: modern workplace, business application, application and infrastructure, and as data and artificial intelligence (AI).
Modern workplace is described as “enriched collaboration” to improve employee satisfaction with the ability to work across multiple platforms.
Business application refers to those that drive business outcomes. It involves digital technology to allow customers to support their business and enable them to reach their audience securely and provide powerful user experiences on any device. It also concerns tools to reach new markets and customers with a modern platform that support today’s business objectives and latest technologies, making it easier to do business with a customer focus.
In the area of application and infrastructure, the firm provides the Azure cloud-computing platform.
Under data and artificial intelligence, the firm provides tools for bringing data into the cloud. Users can integrate all their information, apply machine learning and AI, and deliver apps that|are continuously learning and evolving to support business|intelligence.
Dhanawat said the four business areas would support businesses that want to empower their employees, engage customers, optimise operations and transform products to improve their productivity and create efficiencies in their businesses.
“We want to empower every person and every organisations on the planet to achieve more by providing our solutions to support them,” said Dhanawat, citing the public cloud, artificial intelligence and serverless applications that allowed customers to develop applications and deploy their businesses anywhere at any time.
He said that driving customers’ and partners’ business outcomes through digital transformation had opened a US$4.5 trillion (Bt149 trillion) market across commercial and consumer business worldwide.
He said Thailand had high potential for growth in digital transformation.
Meanwhile, the firm would continue to work with AIS to provide Microsoft Office 365, tools, technology and cloud services to support small and medium businesses.
It would also work with partners to provide digital transformation solutions such as the hybrid cloud, Internet of things (IOT), and data to support enterprise business in the country. Microsoft now has over 800 partners in the country, Dhanawat said.
He said Microsoft was “uniquely positioned to seize this opportunity” through access to the intelligent cloud.