At A Glance

Corporate July 15, 2017 01:00

By The Nation

Y&R names brand strategist as agency president for Thailand



Y&R yesterday announced the appointment of Oliver Kittipong Veerataecha to the newly created role of president of Y&R Thailand.

His promotion from chief strategy and innovation officer and head of strategic brand consultancy unit Energy was effective from May this year.

Kittipong will lead agency vision and strategy, while still heading up strategic planning on key existing and new clients. Renowned as an outstanding brand strategist and mentor in the region, he has been instrumental to Y&R’s growth.

Kittipong will continue to lead Y&R’s university outreach, attracting and nurturing talent, plus overseeing internal training and alignment among various departments.

He will also work closely with Sanjay Bhasin, chief executive for Southeast Asia, on acquisitions and the development of new growth engines for Y&R.

Kittipong has 17 years of work and academic collaboration in brand communication management, spanning business consulting, creative marketing strategy and strategic development with several blue-chip clients for local and multinational corporations. 

dtac reports strong second-quarter results

dtac, one of the largest mobile phone providers in Thailand, has reported strong second-quarter results, with service revenue excluding IC and earnings before interest, tax, depreciation and amortisation growth of 2.3 per cent and 21 per cent, respectively, from the same period of last year.

Net profit for the period amounted to Bt743 million, growing 426 per cent from the second quarter of last year.

In the second quarter of 2017, dtac grew service revenue excluding IC by 1.1 per cent quarter on quarter and 2.3 per cent year on year, despite the second quarter being a seasonally weak quarter and a lower level of spending. 

The success was attributable to the momentum of the campaigns launched earlier, namely “Smoothest Network”, “Flip It”, “Go No Limit”, and the “dtac reward” loyalty programme. 

In order to serve the increasing demand for data services, dtac has continued to invest in the network and expanded the 4G network coverage to reach 82 per cent of the population. 

Ford Thailand’s second quarter sales jump 34%

Ford Thailand yesterday announced second-quarter retail sales that increased 34 per cent year on year to 12,575 vehicles, driven by continued growth in demand for the Ranger pickup truck and Everest mid-size SUV.

Ford’s quarterly sales results translated into an overall market share gain of 1.3 percentage points to 6.3 per cent for the April to June period, marking Ford’s highest quarterly market share.

“The Ranger and Everest continue to generate an increasingly wider and stronger appeal among Thai consumers across the country, allowing them to continue outperforming their respective segments,” said Narong Sritalayon, deputy managing director for Ford Thailand.

The Ranger drove Ford’s overall growth in the second quarter with sales increasing 45 per cent to 9,748 vehicles. The Ranger’s segment share rose 3.7 percentage points from the same quarter last year to 12.2 per cent.

Ford’s sales year-to-date have soared 41 per cent to 25,513 vehicles, helping it become one of the fastest growing automotive brands in Thailand this year.

Axiata and iflix to expand cooperation on content

Axiata and Iflix sign non-binding MOU to expand their collaboration to bring the best entertainment to Axiata’s more than 125 million customers

Axiata Group Berhad, one of Asia’s largest telecommunications groups, and video subscription company iflix, have signed a non-binding memorandum of understanding relating to the expansion of their collaboration to bring iflix content Axiata’s 125 million customers in six countries.

From two existing partnerships with Celcom in Malaysia and Dialog in Sri Lanka, the regional collaboration is intended to extend to Axiata’s customers at XL in Indonesia, Smart in Cambodia, Robi in Bangaldesh and Ncell in Nepal.

In addition, iflix and Axiata intend to jointly produce content specially created for Axiata’s customers in the markets covered by the collaboration.

“All of Axiata’s customers will be able to enjoy iflix’s world-class service and vast library of local, regional and Western content, utilising Axiata’s leading, best in class connectivity and technology across the region,” the partners say.

Government agencies back ozone push with conferences

The Ministry of Commerce, through Department of International Trade Promotion , is joining with the Department of Industrial Works under the Ministry of Industry to celebrate the 30th anniversary of the Montreal Protocol at the upcoming Bangkok RHVAC 2017 and Bangkok E&E 2017 events.

With complete reduction of ozone-depleting substances in production processes, the government agencies says Thailand is playing a role on the global stage as a production hub of ozone-friendly products.

Bangkok Refrigeration, Heating, Ventilation and Air-Conditioning 2017 (Bangkok RHVAC) and Bangkok Electric and Electronics 2017 (Bangkok E&E) will be held from September 7-10 at Hall 98-100 at BITEC in Bangna, Bangkok. The four-day trade fairs feature seminars, a leak-detecting test, and photo contest on the ozone issue by education institutes across Thailand, plus exhibitions, and performances by renowned artists.

Citibank and The Mall Group team up on card promotion

Citibank and The Mall Group are marking the 10th anniversary of the Citi M Visa credit card with a campaign offering one million Citi Rewards points to 10 customers.

Citi M Visa is a co-branded credit card that offers privileges for shopping at The Mall Group department stores and privileges extended to cover all lifestyles at home and abroad. Behind the card are Citi, a global bank with networks in over 100 countries, and The Mall Group, a leading retailer in Thailand and Asean.

 “Citi M Visa delivers more than a credit card in general can offer,” said Sandeep Batra, head of credit cards and loans at Citibank Thailand.

“Cardholders are entitled to privileges in every transaction on shopping or travel in Thailand and around the world under the Citi World Privileges Program. 

“Citi M Visa is thus a co-branded credit card that elevates privilege standard to another level, surpassing others and containing no border limits.”

Voralak Tulaporn, senior vice president marketing at The Mall Group, said: “Citi M Asia is a world-class credit card delivering shopping privileges.

 Citi M Visa is part of all shopping journeys, owned by hundreds of thousand customers. It comes with attractive promotions and payment convenience. With the Tap and Go service, no signature is needed, card holders can also enjoy privileges from shops and restaurants as well as redeem Citi Rewards points for gift items. All encourage our customers to revisit us.”

Heineken offers treat for music fans in Amsterdam

Heineken is inviting music fans to enjoy music through its “Heineken Live Access” campaign, offering EDM fans the chance to join Mysteryland, the world’s biggest music festival in Amsterdam.

The Netherlands started the popular EDM festivals.

 “Heineken is continuing its brand concept, ‘Open Your World’, by solidifying its leadership in global music. This will give everyone the opportunity to take part in a long-awaited global music festival,” the company said.

LSP project moving ahead in Vietnam

Vina SCG Chemicals Co Ltd (VSCG), wholly owned subsidiary by SCG, has approved plans to proceed with an investment with Long Son Petrochemicals Company Limited (LSP). 

LSP will issue a letter of award to key contractors today and the final contract signing is expected to be in the second half of 2017. 

“The estimated four and a half year construction of the complex is managed under the consolidated turnkey lump sum project format, with commercial operation expected by the first half of 2022,” the company said. 

“The total project cost of LSP is approximately US$5.4 billion (Bt188 billion), and financing will be with a combination of foreign denominated debt and equity at 60:40.

The annual capital expenditure will be distributed across the project period.

 

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