At A Glance

Corporate June 23, 2017 01:00

By The Nation

Pfizer promotes fitness as aniversary nears

Pfizer is moving forward in preparations for the company's 60th anniversary by furthering its commitment to support healthy lifestyles and Thais' quality of life. Underlining the importance of healthy living, the company is launching the "Fit in 60 Days by Pfizer" campaign, which aims to help boost the well-being of Thais by imparting knowledge on with exercise and better diet to prevent non-communicable diseases (NCDs).

Pfizer (Thailand) yesterday launched campaign by reinforcing the message that prevention is better than cure. The campaign is among activities paving the way for Pfizer’s 60th anniversary celebrations in 2018.

“By placing importance on overall well-being, being in good physical and mental health, and experiencing joy, this campaign focuses on creating balance in four dimensions including body, mind, society and intellectual or spiritual, from shifting behaviours towards ample exercise and healthy diet to help prevent and control NCDs such as diabetes, cardiovascular disease, and high blood pressure, which have become health threats and one of the leading causes of death in Thailand,” according to a company statement.

Central showcases local products at fair

Central Group’s support for local products under the “Central Group for Our Community Products” programme has expanded to 1,508 product lines from 123 communities in 49 provinces.

The products are sold through Central Group’s business units Central Food Hall, Tops and Thai Watsadu, generating incomes for communities of Bt637 million between 2012 and 2016. In 2017, there will be products from more than 135 communities in 50 provinces, with total sales expected to top Bt250 million.

The company says the project will continue to provide communities with secure occupations and income, and improved standards of living.

Central has joined with the Ministry of Commerce to host the Community Products Fair 2017, highlighting over 100 community products from farmers at four events in Bangkok and upcountry, with a minimum sales target of Bt15 million. The event continues until June 27 at Eden Zone and Central Court at CentralWorld shopping mall. Some 20,000 visitors are expected each day.

Nippon Paint supports designers with awards

Nippon Paint Decorative Coatings (Thailand) is celebrating the 10th edition of its Asia Young Designer Award 2017 competition by inviting architecture and interior design students to showcase their creativity towards a sustainable community.

They can have the chance to win a Macbook, with total prizes worth more than Bt300,000. The Thailand winner will also join designers from across the region and winners from 15 countries in participating in Nippon Paint’s accelerated Learning Programme in Kuala Lumpur.

The Asia Young Designer Award 2017 has as its theme “You for Tomorrow”, which encourages aspiring design students to see the importance of designs specifically created for the future.

The company says this aims to widen the vision and build the skill of young designers in this unstoppable changing society. “It will also help encourage them to create solutions that will be of outstanding use to the community,” the company says.

O Shopping builds houses for the poor

O Shopping, a TV home shopping channel led by GMM CJ O Shopping chief executive Suwat Damrongchaitham, is working on a project with Habitat for Humanity Thailand to help build houses for poor people. 

The collaboration with Habitat is described as a special project on “Let’s Share Happiness and Build a Dream Home” to celebrate the company’s fifth anniversary. Those who are interested to join this effort can connect via the company’s website or social media, such as Facebook: Oshoppingtv.

“Likes” and “shares” on the site will contribute to the project.

Nescafe campaign backs sustainability

Nescafe Blend & Brew Pasom Kafe Kua Bod La-iad, Thailand’s No 1 coffee mix, is using quality strategy in a campaign to engage coffee lovers and reinforce the Nescafe brand’s high quality. 

The campaign features Pechaya “Min” Wattanamontri in a video unveiling the goodness of quality coffee with Nescafe Blend & Brew while inviting coffee lovers to share this video with others. 

For every share of the video, Nescafe is donating one quality Robusta coffee plantlet to coffee farmers in Surat Thani.

According to The Public Ledger, there is growing global demand for quality coffee, with a 30-per-cent increase in consumer demand over the past 15 years. 

Thailand is one of the countries where quality Robusta coffee is grown, including hand-picked cherries and a hand-sorting process. 

It is facing the challenge of less coffee being planted due to the dedication required to nurture coffee plants, so farmers are turning to other crops. 

This led to the campaign by Nescafe to reinforce its position as a coffee expert and provide assistance to coffee farmers under the Nescafe Plan, a global initiative supporting sustainability through the responsible farming, production and supply of coffee. 

The aim is to develop thriving and resilient coffee farmer communities and promote sustainable income.