Thai Gypsum moves to develop new products

Corporate January 16, 2017 01:00

By THE NATION

THAI GYPSUM Products will focus on cooperation with partners to develop new innovations and launch more products this year to strengthen its business, according to the company’s managing director, Richard Juggery.



Thai Gypsum describes itself as an innovative manufacturer of high-quality gypsum products under the brand Gyproc and a leading solution-provider in walls and ceiling systems for more than 45 years.

Juggery added that joining alliance events was part of the company’s strategy to expand and strengthen collaborations with domestic and international market partners. 

The company aims to support the competitiveness of its partners and increase business growth in partnership together, he said.

He added that demand from housing projects and home renovations was expected to become stronger in 2017, and coupled with the company’s core competencies in product quality, technical expertise and innovation, the move would allow the company to earn higher revenues in 2017. 

Thailand also is the company’s well-established base for exporting to markets across neighbouring countries.

“In 2017, the construction materials business is ranked as a top-10 ‘STAR’ business in Thailand, eventually gaining benefits from the government’s investment in infrastructure. There’s room for growth in either exporting or expanding business to CLMV [Cambodia, Laos, Myanmar and Vietnam] countries. The only thing that could add cautious weight is greater restrictions on bank loans and high household debt. This might have a negative impact on demand in the residential market, but elsewhere signs generally are good,” he added.

The company is also focusing on a strong marketing strategy in domestic sales and exports going forward, in addition to a well-prepared communication strategy to increase brand awareness across several international markets, he said.

Thai Gypsum Products owns two modern gypsum plants at Laem Chabang, Chon Buri, and Bang Pa-in, Ayutthaya. It is part of Saint-Gobain Group, the world’s largest building products manufacturer. 

 

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