OfficeMate eyeing regional domination

Corporate March 15, 2016 01:00


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OFFICEMATE yesterday revealed its goal to become a leader in the office-supply sector in Asean and achieve Bt10 billion in annual revenue within five years.

Worawut Unjai, chief executive of the COL Group, which runs the company, said OfficeMate was the first company in the group to expand into Asean Economic Community countries. 
“We will continue to expand to welcome the AEC. We are adding branches in Vietnam, which will officially open this year,” he said.
He said the company had 60 branches in Thailand at the end of last year and would open eight more this year – six in Bangkok and it outskirts, one in the South and one in the North.
New OfficeMate branches will be located at business areas and major cities. The group will also revamp the look and display of products systematically for convenience. 
In February, three branches opened at Tesco Lotus Khok Chang in Phitsanulok province, Central Festival EastVille, and Big C Hua Mak. 
COL Group is a subsidiary of Central Group, and the operator of many business units, including B2S, Central Online Shopping, Mobile E-Books, and Cenergy Innovation. 
Wilawan Rerkriengkrai, managing director of OfficeMate, said that in 2016 the company would continue to be No 1 in office supplies in Thailand.
“We have seen steady growth in every distribution channel, whether throughout stores, our call centre, or online through our website and mobile application, which was launched last year,” she said. 
“OfficeMate has new and diverse products for all business types and sizes, so we have better opportunities. The prices of our products are clearly displayed, while our storage and logistics management teams work effectively to ensure speedy delivery, which is important for corporate clients.
“This year, we predict that our sales will grow by 15 per cent to Bt7.5 billion. Of that number, 49 per cent will come from sales at the stores, 36 per cent through the call centre, and 15 per cent through e-commerce. 
“We have prepared Bt350 million to support our activities this year, of which Bt150 million will for marketing activities, Bt100 million for opening new branches and renovating existing ones, and Bt100 million for improving our storage, logistics and call-centre systems.” 
Worawut said the COL Group posted Bt10.8 billion in total revenue in 2015, up 9.2 per cent over the previous year. 
He said the group’s net profit was Bt397 million, thanks to its adjusted strategies and management policy for better efficiency. 
The group increased the number of products and services to address customers’ needs and catered to various businesses. 
COL Group expects to grow its revenue this year by 10 per cent to Bt11.9 billion.
“In 2015, OfficeMate’s e-commerce revenue increased by 5 per cent, and the growth from the e-commerce business is expected at 55 per cent this year, or Bt1 billion,” he said. “This is in line with the e-commerce trend today, which is growing constantly. 
“We are certain that the domestic revenue of OfficeMate will reach Bt10 billion by 2020. Later this year, OfficeMate will launch a viral campaign to reaffirm our status as the best choice for business solutions. 
“Our distribution channels and our call centre are very important for our business. OfficeMate never stops improving quality in our automated answering system and our staff. 
“In February, OfficeMate opened a new call-centre head office at the Hua Mak town centre, Ramkhamhaeng 27, to facilitate our expansion and increase efficiency. The call centre is systematically managed, and we welcome other businesses that want to come and learn about our management system.”