Over 250 Je menus at 7-Eleven

Corporate September 22, 2011 00:00

By The Nation

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CP All Plc, the operator of 7-Eleven convenience store chain, is luring vegetarians nationwide to its store chain with the offering of 250 menus.

 It aims to reap Bt300 million in revenue from the Je food menus, which range from frozen food, bread, beverages to snacks.

 Yuthasak Poomsurakul, vice president, said that the Je food market has expanded in size each year, due mainly to the popularity among office workers who partly follow the tradition and partly consume the food for health reasons.

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